Marketing, communication, and media research topics dive into the power of influence, marketing strategies, and consumer behavior, building brands and shaping messages that resonate and engage. View all marketing, communication, and media thesis topics below.
Overview of all Marketing, Communication & Media thesis topics
Find marketing, communication, and media research topics in themes such as digital marketing, consumer behaviour, mass communication and media, marketing and branding strategies, media ethics, public relations (PR), social media, and much more! Begin your marketing and communication thesis journey here.
Project Proposals
Newest/AZ
- Aalborg University
- Master
- Spring 2024
Branding - or rebranding - your company
Leverage your branding to react new levels
""I would like to look into some sort of branding of a company, and hopefully investigate if the company is positioned between the brand identity in the brand image. This could also be: Brand Identity and Consumer Perception: Investigate how brand identity (logo, color scheme, messaging) affects consumer perception and loyalty. You can use case studies of successful brands to illustrate your points. Impact of Social Media on Branding: Explore how social media platforms have transformed bran...
- IT University of Copenhagen
- Bachelor of Science
- Spring 2024
An in depth analysis on social media usage and climate anxiety among young people
Is social media making us become more anxious?
It would be interesting to conduct an exploratory analysis of social media usage and climate anxiety among young people. I want to investigate the use of digital media, where my main focus is on the younger segment (Gen Z and Generation Alpha). I want to dive deeper into what causes this target group to develop anxiety concerning climate change. Interest: - Would it be possible to design a feature or something else that could prevent the anxiety from developing? ...
- University of Southern Denmark
- Bachelor
- Spring 2023
Business to consumer marketing
Advertisements
We want to write about the topic "advertising" under the subject area "B2C marketing and communication", as we would like to take a closer look at how different marketing strategies can be used to target specific segments/target groups, and how the company can influence their brand. Furthermore, we want to delve into a specific company/case to examine their current marketing plan and, by using relevant theory, find out what works and what could be improved....
- Aarhus University
- Master
- Spring 2023
Visual Communication as a bridge between cultures
A product a research-based thesis
The thesis topic is flexiible but the main areas of interest are related to: visual communication with transnational relevance; working with gender, diversity, education, society and/or the environment.The thesis may take the form of a product (video, film, other content) or can be structured as a research paper....
- University of Southern Denmark
- Master
- Spring 2024
CRM - Customer Relationship Management
Social media marketing
I want to reasearch on social media marketing and influencer marketing and analyse how effective it is as a tool of Customer Relationship Management. ...
- University of Southern Denmark
- Master
- Spring 2022
How to use neuromarketing in campaigns?
How can companies communicate more specific to their target group?
The purpose of this master thesis is to solve a problem or challenge for a company regarding communication, marketing, or neuromarketing. Also, public relations. However, the content of this master thesis is to enlighten the company with new knowledge. The subject of this master thesis depends on the company's wishes and demands. ...
- University of Copenhagen
- Master
- Fall 2021
Consumer behavior pattern during COVID-19 epidemic
Relations between societal conditions and marketing strategies
It has been over a year since the pandemic broke out, consumption and economy, even human behaviors have been reshaped worldwide. It is the time to look at how pandemic reshaped people’s life and their buying patterns in order to detect new opportunities and optimize customer experience. This research will be conducted with qualitative and quantitative toolkits in order to have an overview by utilizing big data and in-depth understanding by conducting interviews to reflect how pandemic impact...
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