Business to consumer marketing

Advertisements

Thesis project description

We want to write about the topic advertising under the subject area B2C marketing and communication, as we would like to take a closer look at how different marketing strategies can be used to target specific segments/target groups, and how the company can influence their brand. Furthermore, we want to delve into a specific company/case to examine their current marketing plan and, by using relevant theory, find out what works and what could be improved.

Managerial value of the research

We will try to come up with a solution to a problem that a potential company faces within B2C marketing.

Research topic motivation

Through our education, we have had many different subjects within different topics, where marketing, and especially B2C marketing, has been most interesting to us. This is because you can delve into relevant theories and problems within a certain topic, and in that way find the best possible solution to the problem.

Why collaborate with us

In regards to our education, we have worked with both quantitative and qualitative research methods and tools for analyzing data as well as various theories regarding marketing on the B2C market. We also have a good understanding of media planning and how different media interact with each other. Based on this, we will be able to help you come up with a solution to a potential problem that the company is facing within B2C marketing.