Branding - or rebranding - your company
Leverage your branding to react new levels
Thesis project description
I would like to look into some sort of branding of a company, and hopefully investigate if the company is positioned between the brand identity in the brand image.
This could also be: Brand Identity and Consumer Perception: Investigate how brand identity (logo, color scheme, messaging) affects consumer perception and loyalty. You can use case studies of successful brands to illustrate your points.
Impact of Social Media on Branding: Explore how social media platforms have transformed branding strategies. Look into how brands use these platforms for engagement and building brand communities.
Branding in the Digital Age: Analyze the challenges and opportunities that digitalization presents for branding. This can include topics like SEO, content marketing, and the use of AI in branding.
Sustainability and Branding: Discuss how the increasing importance of sustainability affects brand strategies. This could involve studying brands that have successfully integrated sustainability into their branding.
Global vs. Local Branding Strategies: Compare and contrast global branding strategies with local approaches. This can reveal how brands adapt their messages for different cultural contexts.
Managerial value of the research
What value would a collaboration with you bring to a company? I would hopefully the company inside to their position in the market looking at the branding perspective. In a world with fast changing branding methods and new medias and trends it's difficult for one company to see themselves from their customers perspective as well as being critical on the business perspective. I would hopefully be able to investigate this and make sure that the company's image and identity is aligned.
Research topic motivation
Branding has always been my favorite marketing topic! I'm very start of me having marketing on my bachelors degree I've been wanting to look into branding and always being mesmerized by the complexity of the subject. When we were to look into the subject of a massive theaters no wonder I was always going to write about Branding. To me it is so fascinating how good branding can make sales - and not just regular sales but amazing sales. For me branding has been a new way of seeing companies and see how they portrayed themselves. Before I just saw companies now I see strategies and well thought out ideas of how the companies wants to be perceived by the customer. Some will just see marketing as a whole, but it has a lot of different facets and aspects to me the most interesting has always been branding. Branding is, and has always been, one of the more neglected ones due to good branding being almost invisible to the buying customer. I have always found it interesting how can branding be so good that it's invisible to the customer. My motivation is really high and I just really want to make a good and informative thesis. This is the time where I can fully emerged myself into a subject and a company fully fully understand the impact of branding and how one may perceive the branding and marketing.
Why collaborate with us
I'm a marketing student with a genuine enthusiasm for branding. My approach is grounded in empathy and understanding, crucial for creating brands that resonate with people. With a knack for creative problem-solving and a commitment to ethical marketing, I aim to develop brand strategies that not only drive sales but also build lasting relationships with customers. Collaborating with me means working with someone who values teamwork, integrity, and a mindful approach to marketing. I'm openminded and ready to take on the most the job and hopfully take a creative spin on the your branding. Let's create branding that truly connects with your audience.
13 to 17 weeks.
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Project Researcher #1
My leisure time is filled with activities that nourish both my body and mind. From the rhythmic energy of spinning to the tranquility of knitting, I embrace diverse hobbies. Long walks in nature, accompanied by the latest podcasts, reflect my appreciation for continuous learning and mental stimulation. These pursuits showcase not just my creativity and physical vigor but also my dedication to personal growth and balance.
Passion and motivation
Specializing in branding and content creation, I leverage tools like Canva, Procreate, Adobe InDesign, and Photoshop to craft compelling narratives. With a keen eye on emerging trends, including AI in marketing, I excel in dynamic, innovative marketing strategies, especially in digital platforms like social media. My passion lies in transforming academic insights into real-world marketing solutions, always aiming to push the boundaries of brand engagement and storytelling. Let's explore how my blend of creativity, technological savvy, and marketing acumen can elevate your brand's narrative.
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