How to use neuromarketing in campaigns?
How can companies communicate more specific to their target group?
Thesis project description
The purpose of this master thesis is to solve a problem or challenge for a company regarding communication, marketing, or neuromarketing. Also, public relations. However, the content of this master thesis is to enlighten the company with new knowledge.
The subject of this master thesis depends on the company's wishes and demands.
Managerial value of the research
Collaborating with me as a master student, I can assure that your company will gain more knowledge and new insights about your stragegy regarding your bussiness, communication, marketing, and so on.
It is worth your time because I am not a part of your company which indicate that I will look at your company with fresh eyes. Also, I am worth your time because I will strengthen your strategy so that you can make a stronger campaign.
Research topic motivation
I choose this subject because I am motivated to know more about how a company can take a stronger position in the market that they operate in.
Also, I feel motivated to integrate theories and models on campaigns with neuromarketing. The neuromarketing part motivate me because it includes an area that are out of the typical knowledge within the communication/marketing. Neuromarketing includes knowledge about the human brain which can offer knowledge about how we think, behave, and so on which can be very important in the planning of a campaign.
Why collaborate with us
I have a very high work ethics which also indicates that I do not deliver something unfinished. I am very detailed and I am first satisfied when I know that my work did make a difference for someone.
15 to 17 weeks.
Collaboration start date
Collaboration end date
Number of student
Danish, English, Other
Interested in a collaboration?
Project Researcher #1
International Business Communication
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