Strategy towards entering new markets

An external and internal analysis of a given company, to critically carry out an execution plan for entering a specific market.

Thesis project description

Here is some of the subjects of my interest:

Market entrance and external environments in advanced economies

Competitive landscape

Emerging market entries

Financial market developments

Corporate governance challenges

CSR initiatives and maybe the implementation of circular business model?

What can I deliver:

Strong analytical capabilities

A theoretical and practical solution to the potential challenges

Understanding of customer needs and trends

Collection of data, both qualitative and quantitative

Full overview of findings and results with total discretion (if wanted)

Some practicalities:

The formal contract of my thesis-subject and the company/organization has a deadline mid-November.

The project/thesis will start in January 2022 and the submission is in May 2022.

Managerial value of the research

This would create immense value for the company by understanding how and what they should do in a potential market. A thorough insight of what are the main drivers for the consumers. Could also be about what specific sustainable implementations the company should to do - in order to benefit from the entering a new market and regain new customers.

Furthermore, it could also intial a competitve analysis of the potential market, as well as an overview of the specific risks of entering a given market. Hence, I would give recommendations towards mitigating those risks.

Research topic motivation

I would love to be able to aid a company in understanding how they could enter a new market. This could also be about understanding consumer behaviour, financial conditions or the political enviroment. I'm very open to many aspects within business strategy so feel free to reach out!

I have previously worked on a project on Amazon and their entry in Denmark. This has motivated me to go further in consulting companies towards their situation of a potential market entry. 

Why collaborate with us

I'm very devoted and will spend an immense amount of time in my thesis. I dont have other courses during the writing phase, so i'm 100% focused on this project from day one. This is also a field that I have written other projects in, so I'm very sure that i would bring value to your company and help you with solving your challenges.