The field of marketing is an ever-changing topic, that has a huge effect on the organization's success and compatibility. My thesis is aiming for a comprehensive analysis of the existing marketing procedures within the tourism and / or event sector, focusing on the biggest trends such as digitalization, social media marketing and sustainability.

Through writing my thesis with a company I am hoping to give them innovative ideas for how they could improve their marketing solutions in order to gain competitive advantage in their field. Further, this thesis is an opportunity for my future partner company to look into a marketing solution that they might have been thinking about, but never had the time to analyze if they should implement it or not.

I consider marketing to be an exciting field. Throughout my studies, I've had many marketing courses in Hungary, Belgium and Denmark, so I believe that I have a wide understanding of this field from different perspectives. I believe, that this is what I would like to work with after graduation.

The following sentence perfectly describes me: I never leave a problem alone, until I come up with a solution to solve it the best way I can. If I start to work on something, I am all in and I will do my best to write a thesis that I am truly proud of.