In today's rapidly evolving digital landscape, staying ahead requires a deep understanding of emerging technologies and business strategy. As a team of three Master's students from Copenhagen Business School, we are eager to dive into the critical challenges and opportunities facing the industry. We have identified three possible and distinct areas of interest for our thesis:



1. AI-Augmentation of Software Developers: An investigation into the productivity gains, challenges, and broader implications of integrating AI tools into software development workflows.

2. Pricing and Business Models in Software-as-a-Service (SaaS): An analysis of innovative and sustainable pricing strategies and business models that drive growth and profitability in the competitive SaaS market.

3. Digital Sovereignty: A strategic analysis of whether and how to achieve digital independence from foreign-based software, exploring the technical and economic dimensions.



We are open to refining the final research question in collaboration with your organization to ensure the project delivers maximum relevance and value.

A collaboration with us offers your company a direct line to the latest academic research and fresh, external perspectives on a topic of strategic importance. By partnering with us, you will gain:



A low-risk, high-reward opportunity for innovation: This collaboration is a chance to explore a key strategic area without diverting significant internal resources. Our research could uncover new opportunities for innovation, efficiency improvements, or market positioning.

In-depth, dedicated research: We will dedicate our final semester to rigorously investigating a complex issue, providing you with a comprehensive report and actionable insights that can inform your strategic decision-making.

Early access to findings: As our thesis partner, you will be the first to receive our research findings, potentially giving you a significant competitive advantage in your industry.

Our passion for the intersection of business and information systems is what brought us together in the MSc program at CBS. We are fascinated by how technology doesn't just support, but actively shapes, business strategy and organizational dynamics. The courses in our program, such as "Innovation in a Digital World" and "Strategy Making and Information Technology," have equipped us with the theoretical frameworks to tackle complex, real-world problems. We are driven by a desire to understand and contribute to the ongoing digital transformation, and we see our thesis as the perfect opportunity to apply our academic knowledge to a practical challenge.

We are a dedicated and complementary team with a proven track record of both academic and professional success.



Diverse, Relevant Experience: Our team brings a unique blend of practical experience from leading companies. With backgrounds in Tech Consulting, Security Consulting, and Public Sector Tech, we have firsthand experience in project management, cybersecurity, and business development. This practical grounding ensures our research will be relevant and applicable.

Strong Academic Foundation: We are all pursuing an MSc in Business Administration and Information Systems from CBS, one of the most well-acknowledged educational programmes within the overlap of Business and Technology. We have a solid grasp of both the technical and business aspects of our chosen topics and are among the top of our class.

A Collaborative and Driven Team: We are a cohesive group that has already developed a strong working dynamic. We are committed to producing a high-quality thesis that delivers real value to our partner company and are eager to knock this project out of the park as the capstone to our academic careers.